Posted by Nicole
Our primary aim here on the homepage team is to give you our readers fast, easy access to the things we think you’re most interested in. To this end, we’ve gone live today with a new initiative which has caused quite a stir internally.
If you take a look at the search bar at the top of the page, you’ll see that it’s pre-populated with a timely, topical search term. At the time of writing this is ‘The Apprentice BBC’. We know that although not everyone is going to want to search for The Apprentice, our usage stats tell us that lots of you are interested in Sir Alan and his latest bunch of hopefuls. Our esteemed colleagues at MSN France have been pre-populating the search box like this for a number of weeks now and they’ve seen clicks through to search results rise as a result. So we’re giving it a go to see how it takes off here in the UK. Of course, we’re not trying to force you to search for a specific term, if you’re not interested in our suggestion then you can click in the box, delete our suggested term and type in your own one as usual.
What do you think of this initiative? Would you rather we leave this area of the page alone or are we being helpful and useful? Is there anything you’d like to see us put in the search box regularly? As always we’d love to hear your feedback.