Posted by Ian
It feels like we’re heading towards a period of belt-tightening, sock-pulling, sleeve-rolling, penny-counting austerity.
With news bulletins increasingly full of references to prices and shortages, those with long memories can’t help but draw parallels with the 1970s. Back then the Labour Party made great play of how the Tories’ mismanagement of the economy had let to – gasp! the "three-shilling loaf". Nowadays you’re more likely to be confronted with the thirty-shilling French stick.
The way things are going, shortages are going to become the norm. Fights will break out in corner shops over ownership of the last banana in the district. And the cost of operating a three-bar fire will soon reach the equivalent of that legendary benchmark of exaggeration, a trip to Timbuktu.
Hence it’s high time to revive this memorable initiative:
Because there’s not a moment to lose, I’ve taken the trouble of designing some publicity material, featuring the three "faces" of the campaign: Adrian Chiles (to show it’s OK for blokes to be concerned about saving the planet), Carol Vorderman (to reassure the Countdown generation) and Rolf Harris (because official Parliamentary statutes declare he has to be involved in any state of national emergency).
Look out for these appearing on giant billboards near you soon: